about us

Jenny Seed Reis founded Better Than The Gift in 2022 after a neighbor noticed her creative doodles paired with quirky messages and encouraged her to produce her first line of wrapping paper. With paper in hand, Jenny attended a few craft fairs, where she received overwhelmingly positive feedback and sold a significant amount of her product. Customers consistently praised the wrapping paper’s wit and humor, along with the company’s excellent customer service. Additionally, Jenny is passionate about building a business that not only enhances the gift-giving experience but also supports individuals with intellectual disabilities, thereby contributing to a kinder world.

In 2024, Jenny partnered with her college friend Julie Belladonna to build Better Than The Gift into a business with greater reach to customers. Julie spent many years working in finance and is thrilled to use her organizational skills to help take Better Than The Gift to new levels. Julie is very nice, organized, and good at managing. Just ask her mom and her former co-workers. Julie is also passionate about neurodiversity and looks forward to the day when Better Than The Gift can have a meaningful impact in this area through our hiring practices. 

Better Than The Gift creates unique, conversation-starting wrapping paper that elevates the gift-giving experience. Our focus is on providing environmentally friendly, high-quality products that transform the act of unwrapping into a moment of connection and joy, rather than a symbol of consumerism. Guided by our internal motto, "Do Good," we make every decision—from selecting sustainable inks to donating a portion of our proceeds—with both the environment and our community in mind. Our goal is to offer an eco-friendly gift-wrapping option that sparks conversation, fosters laughter, and brings people closer together. As one customer shared, “Your paper was the hit of Christmas.”